Cases

Nayak Group - Turning a fragmented organisation into 1 operating system

Written by Patrick Morcus | Mar 27, 2026 11:46:42 AM

From fragmented countries to one operating system

On paper, Nayak was one company.

In reality, it was 10 countries operating independently.

No shared systems.
No alignment.
No control.
 

We turned that into one operating model across the group.

INTRO

The Nayak Group operated across 10 countries with dozens of locations.

On paper, it was one company.

In reality, it was a collection of independent businesses.

CHALLENGE

There was no real alignment across the group:

  • no consistent reporting
  • no shared operating model
  • limited collaboration between countries
  • internal friction on staffing, pricing and decision-making

Even basic cooperation, such as sharing engineers between countries, was difficult.

Local leadership operated independently.

Group control was limited.

MY ROLE

As Executive Board Member, I was responsible for commercial alignment.

In practice, this evolved into driving:

  • strategic direction
  • financial alignment
  • operational standardisation

ACTION

  • defined a group-wide strategy across all business units and geographies
  • aligned commercial positioning, branding and market approach
  • introduced standardised reporting and financial structures
  • initiated transition towards one ERP-based operating backbone
  • created transparency on performance across countries and locations
  • pushed for standardisation of quality systems and procedures
  • enforced one operating model across all locations

RESISTANCE

Alignment was not a technical challenge.

It was a leadership challenge.

  • local management resisted transparency
  • cultural friction between countries (Germany, Italy, Netherlands)
  • family structures and legacy leadership blocked change

Standardisation exposed underperformance.

Which made resistance inevitable.

BREAKTHROUGH

The turning point came when:

  • financial pressure from lenders increased
  • reporting standards were enforced
  • transparency became unavoidable

Once visibility was created, decisions followed.

RESULT

  • full visibility across countries, locations and performance
  • ability to allocate engineers across the network
  • standardised reporting and operational processes
  • unified customer experience across all locations
  • foundation for scalable multi-country operations

For the first time, the organisation started operating as one company.

LONG-TERM IMPACT

The operating model, systems and standards introduced became the backbone of the group.

The shift from local autonomy to structured execution enabled further scaling under private equity ownership.

CLOSING LINE

Integration only works when someone enforces it.

Not when everyone is allowed to keep doing their own thing.