VBR Turbine Partners: Structuring Growth in LM Gas Turbine Services

Logo VBR Turbine Partners

Introduction

VBR Turbine Partners helps oil & gas companies maximize the efficiency of their GE LM6000, LM2500 and LM1600 engines. They supply OEM spare parts, tooling, hot section overhauls, controls retrofits, engine leasing, training, and engineering expertise. Known for aviation-grade precision, VBR wanted to accelerate commercial growth and build long-term customer loyalty.

Challenge

Despite strong technical reputation, commercial growth stalled. Sales of maintenance programs, spare parts, tooling, and engine services grew only 10–15% annually. Customer loyalty was weak, the sales team overstretched, and processes between ERP and sales were fragmented.

My Approach

I restructured the commercial organization and built a disciplined sales framework:

  • Split account management from new business development
  • Focused on customer loyalty as the core growth driver
  • Implemented HubSpot CRM for structured pipeline management
  • Cleaned and aligned AFAS ERP data for consistency
  • Documented workflows and processes in SharePoint for transparency
  • Installed measurable priorities and execution rhythm across the team

Result

Within three years, revenue grew over 30%. VBR gained a scalable commercial foundation, deeper customer relationships, and smooth collaboration between commercial and operational teams. With HubSpot integrated to AFAS and structured processes in place, the organization is ready for its next growth phase.

Methods I Used

  • Bitsing method (transactional → relational sales)
  • HubSpot CRM
  • AFAS ERP
  • Microsoft PowerBI
  • Trello
  • SharePoint workflows
  • Sales & account management split
  • Structured pipeline management