Turning inventory into cash
Aircraft were being bought.
Hangars were filling up.
Revenue wasn’t following.
AELS had capital.
But no commercial engine.
We redesigned how value was realised and not just created.
INTRO
AELS specialised in dismantling aircraft and trading components.
When I got involved, the company had secured new investment.
But execution was failing.
Aircraft were being acquired.
Inventory was growing.
Revenue was not.
CHALLENGE
The organisation was structurally misaligned:
- no real commercial organisation
- inventory accumulating without structured sales
- no feedback loop between valuation and actual sales
- focus on end-users only, limiting scalability
- fragmented operations across locations
Capital was being deployed.
But not converted into revenue.
MY ROLE
I defined and built the commercial engine.
Not by optimising the existing model.
But by redesigning how value was created and realised.
ACTION
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built a full commercial organisation from scratch
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introduced structured segmentation:
-
high-value components (direct market)
-
mid-value (certified LRU market)
-
low-value (volume/batch trading)
-
shifted from end-user focus to hybrid market model (including traders)
-
implemented valuation vs realisation feedback loop per component
-
stopped dismantling non-commercial parts → reduced waste
-
introduced auction-based sales for high-value components
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built online platform enabling pre-sale before teardown
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accelerated cash recovery by prioritising high-value extraction first
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introduced batch selling for slow-moving inventory
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centralised operations into one location (Twente)
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implemented CRM, reporting and sales discipline
BREAKTHROUGH
The key shift:
From “inventory accumulation” → to “controlled value extraction”
Revenue became driven by:
- speed
- segmentation
- market access
Not assumptions.
RESULT
- revenue growth from ~€3M to ~€12M
- monthly revenue from ~€300K to €1–1.5M
- payback period reduced from ~30 months to ~12–14 months
- inventory converted into structured cashflow
- market position improved to top-tier player
LONG-TERM IMPACT
AELS evolved from a technically-driven dismantling business into a commercially-driven aviation trading platform.
The organisation became scalable, predictable and investable.
CLOSING LINE
Value wasn’t created by buying aircraft.
It was created by controlling how and when that value was realised.