Rotabull · Practical example

Commercial structure for a software business

Interim CCO · 2020–2021

The situation

A US software business serving aircraft parts traders needed a stronger commercial approach.

My contribution

I reorganised the commercial team, refined pricing and improved acquisition and onboarding. With developers, I translated customer feedback into product priorities.

What changed

In fifteen months, monthly recurring revenue (MRR) increased by 50% and customer acquisition costs (CAC) fell by 30%. My role was commercial leadership, not technical ownership.

My approach and mandate ↗ · All examples ↗

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Patrick Morcus
Interim management · Leadership · Programme managementLinkedIn ↗